Vanja Jocic

Couture hats

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About Vanja Jocic

Bosnia-born Vanja Jocic is the sole founder of the eponymous atelier and brand based in Geneva, Switzerland since 2016. Vanja strongly believes that headwear is very relevant in today’s fashion landscape and as part of everyday outfits and self expression.

Vanja strongly believes that headwear is very relevant in today’s fashion landscape and as part of everyday outfits and self expression.

Beautiful products
which are sustainably made.

The idea to create a couture custom hat atelier sprung at the world famous couture millinery in London - the Prudence Millinery where Vanja was an apprentice. Prudence Millinery has been the long time designer for the Vivienne Westwood, amongst other iconic fashion houses. While working in her atelier she fell in love with the craft, its deep-rooted traditions and how hats fit in today’s world of fashion.